About PCTA

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Mission Statement

We, the Association of cable TV operators in the Philippines, stand united in the pursuit of a common vision: an Industry run by professionals, providing the highest standards of cable TV service to the Philippine public.

PCTA's Birth

In 1987, the change in national leadership emboldened small independent cable television operators to organize themselves to promote and protect their interests, and to indelibly put the infant cable television industry in the map of respected Philippine business. Thus was born the PCTA.

Milestone

1969 – “NUVUE”, the first cable television system, was set up in Baguio City spearheaded by American expatriate Russel Swartley.
1987 – Philippine Cable Television Association was organized with businessman and former Senator Ramon B. Magsaysay, Jr. as founding chairman.

The Pioneers

Although incorporated in May 1987 with businessman and former Senator Ramon Magsaysay, Jr. as its founding chairman, PCTA’s beginnings could be traced to 1969 when American expatriate Russel Swartley -- together with some Filipino businessmen, including Engr. Fernando Morales -- set up the first cable television system in Baguio City.

The Leaders

The growth of the cable television industry would not be as dramatic as what it experienced the past few years without the able and selfless stewardship of succession of PCTA officers. They labored to guide it through innumerable hurdles and bring it to what it is now.